What is your website address?
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How often does your website generate new leads or inquiries?
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Consistently — multiple leads per week
Regularly — a few leads per month
Occasionally — but not as often as I’d like
Rarely or never — or I have no idea
When a visitor lands on your homepage, is it clear within 5 seconds what you do and who you help?
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Yes! It’s immediately obvious
Somewhat — they might need to scroll a little
Not really — they’d have to dig for answers
No — I’m not even sure myself
How does your website compare to your direct competitors?
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It stands out — it’s unique, professional, and memorable
It’s decent, but pretty similar to others in my industry
It looks generic — probably using the same template as others
I have no idea what my competitors' websites look like
Is your website mobile-friendly and easy to navigate on all devices?
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Yes, it looks great and functions smoothly everywhere
It’s okay, but could use some refinements
It’s not great — some things don’t work well on mobile
No, it’s frustrating to use on a phone
What happens when someone visits your website?
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There’s a clear next step (Book a Call, Download a Guide, etc.)
I have CTAs, but I’m not sure if they’re effective
Visitors probably don’t know what to do next
I have no idea — I don’t track visitor behaviour
How long has it been since your last website refresh?
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Less than 1 year — it's fresh and modern
1-2 years — it’s still in decent shape
3-5 years — it’s starting to feel outdated
Over 5 years — I know it’s old
How fast does your website load?
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Super fast — under 3 seconds
It’s okay, but could be faster
It’s slow — sometimes takes too long to load
I have no idea how fast my site is
How does your website visually represent your brand?
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Perfectly — it's a strong reflection of our business
Somewhat — it works, but could use improvement
Not great — it looks outdated or generic
Not at all — it doesn’t match who we are anymore
What best describes your website’s SEO strategy?
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Fully optimized — we rank well and get organic traffic
Somewhat optimized — we do some SEO but inconsistently
We don’t really have an SEO strategy
What’s SEO?
Does your website provide value beyond just listing your services?
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Yes — blog content, resources, lead magnets, etc.
Somewhat — we have a few things, but not much
Not really — it’s mostly just a brochure site
No — it’s just an online placeholder
Name
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Email
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